Sensus

Sensus is an adult education association that, together with its member organizations and partners, creates opportunities for culture and education across the country. They have published around ten titles, the most prominent being The Multi-Religious Calendar. Since publishing is not Sensus' core business, the question arose of how best to manage these publications.

Cost-effective publishing operations

"Keeping low turnover publications in stock, combined with high order handling costs, made the operation too expensive," explains Fredrik Lundblad, a communications officer at Sensus. "Since publishing is not our core business and our sales volumes are relatively small, these costs became particularly challenging."

Sensus wanted to continue offering their publications but needed a more cost-effective solution. At the same time, they still required storage for the popular Multi-Religious Calendar.

Reduced inventory costs

Thanks to Publit's comprehensive solution, the publishing process was successfully transformed. All publications except one were shifted from warehousing to Print on Demand, resulting in significantly lower storage and handling expenses. In addition, sales are now conducted through webshops operated by Publit, integrated on Sensus' website. This allows them to create multiple webshops with different content and target them to different customer groups, while tracking sales in real time.

From stock to Print on Demand

A common challenge for publishers is keeping printed editions in storage and incurring fixed costs, such as pallet rental, just to keep them available. Print on Demand solves this problem by having the customer order and pay for the book before it’s printed. With the print files stored in Publit's system, a book can be printed and delivered within a few business days. All production takes place in Sweden using environmentally friendly printing paper.

A smooth webshop solution

"Having our own webshop is essential for us," says Fredrik. "The ability to create multiple webshops for different target groups, publications, or campaigns is also a major advantage." When sales are made through our webshop, Publit handles all distribution, support, administration, and payment, while we can maintain real-time insight into sales and can focus our energy on other tasks.

Time saved and lower Costs

"Using Publit has made our publishing process more efficient and cost-effective. It has also freed up resources within our team, allowing us to focus on other important areas of our business."